Multichannel Chats

A new level of customer communication:


● All communication in one place● Faster response to customer inquiries● Transparency for the team● Better customer experience● Less chaos and fewer missed messages

All channels in one place

All messages from various channels are consolidated into a single interface:

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● Telegram● Microsoft Teams● Slack● Viber● WhatsApp● Facebook● Instagram​● SMS● ​Other integrated channels
Managers no longer need to switch between apps — the entire communication history is available right in the CRM.

A full-featured messaging experience

It's not just a chat — it's a full-fledged messaging app built right into Creatio:

● 💬 Replies (replies to specific messages)● 🔥 Reactions (emojis)● 📎 Attachments (photos, videos, files)● 👥 Group chats● @mentions
👉 Everything looks and works just like in Telegram or Slack

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Two-way synchronization

The key advantage is full real-time synchronization:

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● Sent a message from CRM → message appears instantly in Telegram
● Replied in Telegram → appears in Creatio
● Added a reaction → synced
● Sent a file → available on both platforms

👉 No delays. No loss of context.

Live chat directly within cases (Service desk)

Chats are integrated directly into CRM processes:

● Open a ticket → view the entire conversation
● Reply to the customer directly from the ticket
● The entire history is stored in one place

👉 This is essential for:

● Support teams
● Service desks
● B2B communications

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Monitoring and Analytics

The system provides full control over communication:

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● ​Average response time● Number of active chats● Agent performance● Breakdown by channel
👉 You’re not just communicating — you’re managing the process.

Issues

1. Communication in Sales

Today, many sales begin right in messaging apps. A customer messages a sales representative, asks questions, and clarifies details. But often, this communication doesn’t make its way into the CRM.

Multichannel Chats changes this process. A sales representative can create a lead, deal, contact, or customer inquiry directly from the chat. All correspondence automatically becomes part of the CRM.

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Communication in Sales

Customer Support

Teamwork with the client

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