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Common info space
Store all historical sales data in a single information environment on a secure and scalable platform:
● Unified database of networks, distributors and outlets with online updating
● Quick access to all historical sales data
● Visualization of key indicators in the context of each account in the format of interactive dashboards
● Reliable and flexible distinction of data access rights for each user role
● Automatic updating of the networks database and retail outlets according to customized parameters
Maintaining contract terms
Full control of interaction with networks and distributors according to the contract terms:
● Maintenance of individual price lists in the context of networks, distributors, and outlets● Maintenance of information on contractual terms with detailing to the level of the retail outlet● Automatic calculation of bonuses upon fulfillment of the terms of the contract by the network or distributor● Storage of the history of changes in individual prices and contract terms● Information about current discounts by SKU, brand, or product category● Automatic consideration of contractual conditions when planning promo activities
Budget Management
Single point of budget management:
● Automatic calculation of costs by network or history of promo activities● Budget calculation taking into account contractual terms● Automatic replacement of planned values of budget amounts with actual ones for budgets under contractual terms● Single point of budget recalculation: the system itself will ask the user whether to update the budget when changing the Contract or Sales Plan● Maintain costs by the products● Accumulation of planned and factual costs in a single budget● Maintain budget versions● Relocation of funds● Multi-currency support● Budget import/export
Promo activities management
Simple and convenient workplace for working with promotional activities:
● Interface focused on fast and error-free promo data entering● Calculation of promo effectiveness: pre-configured mechanics or customization without the developer’s involvement● Product-level performance calculation management in promo and promo activity● Maintain share costs according to the planned budget and set spending limits● Automatic accounting of contractual conditions when planning promotions for a chain or distributor● Online tracking of the current situation for all established activities● Instant access to historical promotion data● Coordination of promo in the system interface● Pre-configured analytics on key indicators in the industry
Marketing Calendar
Visualization of company activity in the form of an interactive calendar:
● Visualization of a calendar of marketing activities for a year with the ability to change the scale from a quarter to a month and a week● Opportunity to display any information from the object card on the calendar element● Maintain multiple calendar views depending on the system partition● Customizable hierarchical structure● Opportunity to "drill-down" activity details by clicking on a calendar item● Manage promo timing by moving items on the calendar● Ability to analyze TM activities taking into account the activity of competitors
Management of approval processes
Universal tool for managing approval processes in the system using user tools
● Coordination mechanisms setup for any system objects● Setting the conditions for the start of coordination in the form of dynamic filtering● Parallel and the serial matching setting● Setting the terms of approval for each participant in the process● Possibility to change the fields in the object card in different scenarios of approval executive● Possibility of visa escalation upon expiration of the approval period● Sending email notifications to process participants
1. Disparate sources of information
Sales management in FMCG usually involves a large amount of data: current and planned promotions, contract terms, shipments, secondary sales, and outlet database. When this data is in different places, it is very difficult to make a consolidated plan/flat analysis, and there is also no way to see the situation throughout the sales department online. FMCG Management stores all of the above information within a single information environment, which solves such problems.
Disparate sources of information
Promo efficiency calculation
Long-lasting and complicated promo approval process
Lack of budget control
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