Sales’Up at SBC Summit Americas 2026: Expanding Presence in the Global iGaming Market

The Sales’Up team attended one of the largest industry events in the Americas, SBC Summit Americas 2026. The event brought together more than 10,000 professionals: operators, technology vendors, payment providers, CRM and AI companies, compliance teams, and digital product leaders from across North and South America.

Why the iGaming Market Needs a New Approach

The iGaming market is moving rapidly toward operational centralization and automation. Companies are no longer focused solely on acquisition and marketing growth. The priority is shifting toward omnichannel communication, AI-assisted support, data centralization, and scalable customer service infrastructure.

Most operators work in a fragmented environment. Customer support, communication, and operational data are scattered across different systems. As the business grows, these gaps become a serious problem for the entire team.

This is exactly where Sales’Up is actively developing solutions built on Creatio.

What Sales’Up Presented

At SBC Summit Americas, the Sales’Up team presented three key development directions.

Multichannel Chats for Creatio centralizes communication from Telegram, WhatsApp, Viber, Slack, Microsoft Teams, and other channels directly inside the CRM interface. Support teams work from a single window, with full communication history and process transparency preserved.

Voice AI integrated with Creatio covers inbound communication, support automation, request routing, and repetitive operational queries. This reduces manual effort while maintaining service quality at scale.

Data Management solutions help businesses synchronize operational data, eliminate duplication, and build reliable reporting and forecasting across all departments. This is especially important for industries with high communication volumes and multiple operational systems.

Sales’Up Globally: 25+ Countries

Participation in SBC Summit Americas is part of a broader international growth strategy. Today, Sales’Up solutions and Marketplace products are used in more than 25 countries across Financial Services, FMCG, Agriculture, Distribution, and Service businesses.

The company combines Creatio expertise, proprietary Marketplace products, industry-focused automation approaches, and practical AI implementation.

Looking Ahead

SBC Summit Americas confirmed a key market trend. The future belongs to companies that can bring together customer communication, operational workflows, CRM, AI, and structured data inside one connected ecosystem. For Sales’Up, this remains one of the core priorities for future development