Recently, the Sales’Up team took part in a panel discussion at Agro Innovation 2025, an industry event focused on how technology is reshaping modern agriculture.

Sales’Up was represented on stage by Oleksandr Andronik, CEO of Sales’Up, who joined the discussion on the real impact of innovation in the agri-sector. The panel explored how digital solutions are moving beyond theory and becoming an essential part of everyday agricultural operations.

During the discussion, we highlighted the practical use of AI in daily workflows and shared a real-life implementation case of Sophia, our Voice AI assistant, developed for Continental Farmers Group.

Sophia is already live and actively supporting land operations by:

automating land purchase and sale processes;enabling structured and consistent communication with landowners;providing instant responses to land-related inquiries.

This case clearly demonstrates how AI can effectively address industry-specific challenges when business processes are properly designed and integrated. At Sales’Up, we continue to actively develop our Voice AI direction and deepen its integration with Creatio, enabling even greater levels of automation and scalability for our clients.

Today, AI in agribusiness is rapidly evolving from a “nice-to-have” innovation into a practical necessity. We are proud to be part of this transformation and to help drive meaningful change across the industry.