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Sales'Up Protects Agribusiness Land Banks with ProZemli on Creatio
Land control, consolidation risk, and lease management for large-scale agricultural operations
Every year, part of an agribusiness's leased land quietly disappears from its portfolio — not because of force majeure, but because a contract wasn't renewed in time, or a competing farm offered a landowner a better deal. For a holding managing 10,000 to 50,000 hectares, this isn't an abstract risk — it's a recurring loss that rarely gets its own line in the budget. ProZemli, part of the Agro Management product line built on Creatio, exists to make sure land never quietly falls out of a company's field of view.
In Ukraine's agricultural reality, a land bank is rarely a single continuous mass. One physical field is typically made up of dozens of plots leased from different individual owners, and some of those plots may simultaneously be under negotiation with a competitor. Without a system in place, land departments often rely on spreadsheets, paper maps, and information held in the memory of a single agronomist — and when that person leaves, the company doesn't just lose experience, it loses its risk map.
For Sales'Up, ProZemli represents a strategic extension of its Agro Management line: moving land management from informal, person-dependent knowledge to a structured, company-owned system of record.
What ProZemli Delivers
ProZemli organizes land use around four connected objects: contacts (individual landowners), land plots, fields, and lease contracts. Each level aggregates the one before it, answering the core question every agribusiness needs to answer: how much land does the company actually control, and what happens if it does nothing?
The system tracks not just ownership records, but the influence area of each contact — how many hectares depend on a single person's decision — along with successor information and interaction history. On the field level, ProZemli visually distinguishes plots by control status: owned, leased by a competitor, or formally unclaimed.
For every field, the system calculates two key indicators: a consolidation rating (the share of a field legally secured by the company today — industry practice treats 70%+ as an acceptable risk level) and a sustainability rating (how long that control will hold, based on contract renewal timelines, typically a 7-year cycle). ProZemli also lets teams formally record informal plot-exchange agreements between neighboring farms — arrangements that are traditionally verbal and disappear when the responsible employee leaves.
Sales'Up Focus: Agro Risk Management
These capabilities map directly onto two recurring scenarios in the field. First, protecting a field from a competitor: when a field's consolidation rating drops below a safe threshold, ProZemli identifies exactly which plots are at risk and when competing leases expire, giving the land department a prioritized list for renegotiation — before the competitor's contract lapses, not after. Second, planning contract renewals at scale: with thousands of active leases, ProZemli automatically surfaces contracts by expiration date, allowing land department leadership to centrally prioritize field managers' outreach across regions.
The system is used daily by land services teams, agronomists (who often learn about field changes before they're ever documented), company ownership (who need a consolidated view of risk across the entire land bank), and finance teams reconciling payments to landowners against actual contracts. ProZemli is also applied in due diligence scenarios ahead of asset acquisitions, verifying which leased areas rest on documented contracts versus informal prior agreements.
"Automation in agro is a shift from 'we think we're in control' to 'we know exactly how much we control.' When data on every plot, contract, and landowner lives in one system, a company can see its land bank ahead of time — and use that time to grow, instead of patching holes."
— Oleksandr Andronyk, CEO, Sales'Up
Key Takeaway
Land is the one agribusiness asset that can't be bought back with a single phone call: every plot already has an owner, and the competition for it never stops. ProZemli shifts that competition from something "someone in the field happens to know" into data the company itself owns and controls — reducing dependency on any single person's memory and giving leadership a way to act early, not reactively.
"We built ProZemli not as a map, but as a decision-making system. The consolidation and sustainability ratings tell a land department head where to go negotiate today — not a year from now, when the plot is already gone to a competitor."
— Nazar Malyniak, CEO, SmartFarming
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