How the Respublika Park mall was created — an interview of Sales'Up for Forbes

  The editors of the authoritative Forbes magazine shared the story of the opening of the Respublika Park shopping center and interviewed Oleksandr Andronik, the CEO of Sales’Up, one of the direct leaders of the project’s digitalization team.

  Respublika Park mall, one of the largest and most technologically advanced shopping centers in Europe, opened its doors to visitors in early November 2021. The bold task of supplementing and improving its IT infrastructure was undertaken by Sales’Up.

In tandem with the IT team of the Respublika Park shopping mall, the companies managed to implement a number of solutions and create an integrated business process management system. As a result, the new digital mall implemented:

• Two websites, the mall and Neopolis entertainment center, which are complete guides to shopping, food courts and special offers.

• A unique mobile application aimed at the most convenient stay of the end consumer in the shopping center. In it, visitors will find a list of online services, a convenient navigation system, a search for a car in a parking lot, and the formation of a Wish List. The app is available for iOS and Android platforms.

• In the app, the user will be able to accumulate bonuses and discounts under the loyalty program and participate in lotteries in the mall.

• CRM system for mass B2C communications, as well as for automation of processes with tenants for handling requests.

• Tenant's personal account is an IT solution for tenants that allows mall partners to receive the best service, with minimal involvement of the human factor.

 Yuliia Shchaslyva, the CEO of the Respublika Park shopping mall: “Never before have technologies of such a level of automation and digitalization been used in a shopping mall. In retail, as well as in other segments, business cannot be imagined without IT, the team's focus is on digital mall, the implementation of communication systems and services and the full automation of all processes. Cutting-edge solutions bring the shopping and entertainment center closer to the guests, the shopping and entertainment center to the tenants, which significantly increases the efficiency of work and saves resources.”

Sales’Up's CEO Oleksandr Andronik is sure that the new technologies will allow visitors to avoid queues and comfortably plan each trip to the shopping center — this will be facilitated by a wide range of mobile application services available in one click.

The project leaders believe that the launch of the Respublika Park shopping center will have a positive impact on retail and inspire companies to move towards full automation in the future.